CATALINA ISLAND HORSEBACK ADVENTURES
SOCIAL MEDIA MANAGEMENT AND CONTENT CREATION
Catalina Island Horseback Adventures is a horseback tour company located in Avalon, California, on the beautiful Catalina Island. When we first connected with them during our discovery call, the company was still months away from opening its doors to the public. However, they had a unique and compelling story to tell: there had been no public horseback riding available on Catalina Island for over 15 years, making their re-entry into the market highly anticipated.
At the time, Catalina Island Horseback Adventures had a limited digital presence, with an Instagram account that had only one post and a hand full of followers. With the company gearing up for its launch, they needed comprehensive support to build their brand and establish a strong social media presence from the ground up.
Their needs included brand strategy & consultation, social media management, and content creation. The primary objectives were clear:
To create an organic social media community (without relying on paid ads)
To develop a brand presence and voice that resonated with their target audience
To ensure consistent content creation and full social media management leading up to and after their grand opening
overview
Social Media Management
Organic Social Advertising Strategy and Implementation
Social Account Optimization
Content Planning & Strategy
Community Engagement
Content Creation
Initial Photo and Video Content for Launch
Graphic Design
Continued Content Creation
Brand Strategy and Consultation
Close Collaboration to Define Their Brand Voice
Defined Target Audience
Tailored Content Strategy
OUR ROLE
WHAT WE CREATED
our first post after taking control of content creation
+2,046 Follows
our storytelling at work
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We focused on building a loyal, organic following for Catalina Island Horseback Adventures, using storytelling to engage potential customers.
Metric: Achieved a 347.7% growth in organic followers over 3 months without any reliance on paid advertising. -
Through high-quality content creation and consistent social media management, we grew their online presence and fostered community engagement that continues to thrive.
Metric: Generated over 140 pieces of content during Q1 resulting in an average of 3,800 organic impressions per day.
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We focused on creating relatable and authentic content, including behind-the-scenes stories of the ranch, allowing the audience to connect with the business on a personal level.
Metric: Achieved a 63% increase in organic community engagement (comments, shares, messages).
