
LYRIC CYCLES
VIDEO PRODUCTION & BRAND DEVELOPMENT
overview
Lyric Cycles is a Canadian company known for designing, engineering, and developing all their products in-house. With a focus on high-performance bikes and cutting-edge technology, they pride themselves on creating innovative, quality products. However, when we first connected during our discovery call, Lyric Cycles was struggling to maintain a consistent and impactful social media presence due to a lack of content. This content gap was hindering their ability to run successful ad campaigns and fully engage their growing audience.
This is where LAT Media Co. stepped in to help. Our team aggressively began to plan and implement a comprehensive content strategy, focusing on creating consistent, high-quality social media content and developing video ads that would resonate with their audience. The goal was to build a stronger online presence that could drive more engagement and set the foundation for future campaigns.
After a successful first year of working together, we expanded our efforts to include the launch of a new Lyric Cycles product. We crafted a tailored content strategy for the product launch, creating multiple video ads and an extensive amount of social media content to support the rollout. The collaboration proved to be a significant success, further solidifying our partnership and demonstrating our commitment to creating lasting relationships with our clients.
OUR ROLE
Content Creation
Content Strategy Development
Video Ad Production
Extensive Social Media Content Creation
Brand Strategy and Consultation
Close Collaboration to Define The Way Lyric Cycles Was Presented
Tailored Content Strategy
Product Launch Support