NORDA RUN
VIDEO PRODUCTION
overview
LAT Media Co. developed a high-energy, 60-second spec commercial featuring NORDA RUN. Through the preproduction phase we designed the spot to capture the bold, adventurous spirit of the brand. The project involved creating a dynamic, raw video paired with striking still photography, designed to capture the brand’s bold energy and align with its creative direction. This visually captivating campaign reflected Norda Run’s distinctive identity and served as a standout example of our work within the outdoor industry.
Collaborating closely with a talented, close-knit team who frequently works with LAT Media Co., we tackled this project with the same passion and drive we bring to every campaign. Having worked extensively within the outdoor industry, I hold a special place in my heart for the trail running community. This energetic spot for Norda Run was crafted to showcase the high-quality, impactful work you’ll find in our portfolio, highlighting our ability to bring a brand’s bold vision to life.
OUR ROLE
Video Pre-Production
Conceptualized the Campaign’s Creative Direction and Overall Vision.
Developed the Storyline and Planned the Shot List.
Coordinated Logistics, Location Scouting, and Scheduling.
Video Production
2 Days of Production Time
Multi Camera Production Featuring Drones, Gimbal, Specialized Camera Rigs and Audio Recording.
Social Media Content Creation
Video Editing
Edited Raw Footage to Create a Fast-Paced, Impactful 60-Second Spot.
Integrated Still Photography with Video Content for a Dynamic Final Product.
Implemented Color Grading, Sound Design, and Visual Effects to Enhance the Energy and Aesthetic of the Video.
